Vietnamese B2B platform bags $1m in Touchstone-led seed round


Oda, a B2B food and beverage ordering platform, has raised US$1 million in a seed funding round led by Touchstone Partners.

The fresh capital will be used to improve its app’s user interface, further build up its big data analytics capabilities, and upgrade its core tech.

The Vietnam-based company was founded by Jin Lee in 2019 and caters to businesses in the hotel, restaurant, and cafe industry.

Oda connects buyers and suppliers through its management software. This allows users to bulk order fresh food, beverages, and ingredients, leading to less food waste as well as time and cost savings.

In addition to real-time orders, it also provides a system to track and analyze purchasing trends over time.

The firm says it connects over 120 suppliers with nearly 500 customers in Vietnam, which include Belgo, Baemin Kitchen, and Lacaph.

The software-as-a-service supply chain management market is set to reach US$26 billion by 2030 at a compound annual growth rate of 13.4%.